The best of German Pilsner brewing traditions meet the classic American restaurant based in the heart of London’s busy Covent Garden.


Corporate strategy foster collaborative thinking to further the overall value proposition.
Taking seamless key performance indicators offline to maximise the long tail keeping your eye.
Leverage agile frameworks to provide a robust synopsis for high level overviews, iterative approaches.
Organically grow the holistic world view of disruptive innovation via workplace diversity and empowerment.
Our process
Showcasing the best of German Pilsner brewing traditions combined with contemporary fruit forward hops to create a light, fruity aroma with a crisp citrus/herbal taste, easy to drink and perfectly balanced.
• Malts: Extra Pale Pilsner, Cara Pils
• Hops: North & South American Cascade

Where to find Joe AllenWHERE CAN YOU BUY IT?

The Joe Allen beer is brewed exclusively for the Joe Allen restaurants by Hop Kettle. Joe Allen in Covent Garden was first opened in 1977, a sister restaurant to the original New York site. It was named after its owner and creator, a man dedicated to delivering fantastic dining experiences.

The classic theatreland American brasserie.JOE ALLEN ORIGIN

Set in a venue adorned with the best theatre memorabilia, Joe Allen is the Covent Garden Brasserie for theatre-goers, locals and visitors alike. Because it was started by actors, producers and directors looking to woo the West End’s latest and greatest productions, Joe Allen quickly became known as the ‘West End’s Canteen’, with famous faces from all industries often spotted among the posters. Open seven days a week, Joe Allen guarantees to offer great food and an even better atmosphere.