New York Theatre Brasserie.


Our process
Showcasing the best of German Pilsner brewing traditions combined with contemporary fruit forward hops to create a light, fruity aroma with a crisp citrus/herbal taste, easy to drink and perfectly balanced.
Joe Allen beer
• Malts: Extra Pale Pilsner, Cara Pils
• Hops: North & South American Cascade
Joe Allen Pilsner beer

Where to find Joe Allen PilsnerWHERE CAN YOU BUY IT?

Joe Allen Pilsner is brewed exclusively for the Joe Allen Restaurant by Hop Kettle Brewing Co. Joe Allen is an American restaurant in New York also known as the New York Theatre Brasserie.

In May, 1965, Joe Allen opened the restaurant that bears his name. That same year, the cast of the ill-fated show Kelly gave Joe a poster of their show. It ran one performance, and they thought it should hang, well, somewhere. Since then, it’s become a Broadway tradition for those unlucky flops to adorn our walls. Everyone remembers the hits, but we revel in the flops.

Opening a restaurant west of 8th Avenue was a gamble, but the Broadway community embraced Joe Allen’s restaurant with open arms. A hamburger cost 75¢, and the most expensive ticket to a Broadway show was $7.50. A lot has changed since then, but our commitment to provide a quality experience at a reasonable price remained.